Hottest New Trend in Blue Jeans
Moms will hate this. College students--especially male college students--will love it. The hottest new trend in blue jeans is "raw jeans." Sold in boutiques for prices starting at $150, these jeans are made with raw denim, and the maintenance instructions are very specific: Do not wash them for six months. Yes, six MONTHS.

The Atlanta Journal-Constitution reports that this personalizes your jeans so the untreated, unwashed fabric can form to your body and daily routine. The idea is to wear them at least twice a week while you do whatever you usually do in jeans, from taking the dog outside to trudging through snow and rain to wiping your greasy fingers on them while munching on potato chips.

Apparently, when we wash jeans at regular intervals as normal people do, the indigo color bleeds away with each dunking in the washing machine. That eventually dulls the color. "It'll just look like a navy, boring, dad-kind-of-a-jean," Tammy Wong, North American brand manager for the Swedish designer Nudie, told AJC reporter Mike Benzie.

Karen Mascavage, who is co-owner of a store in Atlanta that sells raw jeans, admits people are stunned when they're told not to wash them for six months. Men think this is great. Women--well, not so much. "With women, it's a hard sell," Mascavage admitted to the AJC. "They want to put it on and look like a million bucks right away. They don't want to work for it." She added, "With raw, they wear you for the first two weeks."

The fabric of raw jeans is more rugged than standard denim. By waiting six months to wash them, you create jeans that are perfectly molded to your body. (And if they start to smell, you can stick them in the freezer to freshen them up.)

But it's more than a perfect fit. Denim aficionados insist that by not washing them the fit is formed not just by your body, but by what you do in the jeans. It gives them character.

After 6 months the jeans could walk the dog by themselves! Freshen them up in MY FREEZER? Oh no you're not!

What about Dry-El or Febreeze?

i couldnt stand wearing clothes that havent been washed .i like to look good buts thats a bit far for fashion.

if i got them for free i'd go for it.I could keep them clean you don't have to wear them everyday

I have to wash my clothes...

How often are you supposed to wash jeans?

not only would you be wearing raw denim, you'd also smell like raw a$$... no amt of freezing would help that...

Twice a week!! 6 months!! 52 days without washing them. I think "raw" is a very apt name for this company.

lol just the thought of six months worth of swamp @$$ saved up in the denim

lion me too, but manufacturer claims that this will make the jeans mold to your body... hey that's it they meant "mold" as in bacteria not "mold" as in fit...

i think the jeans would help create antibodies cause everywere you went the smell would make everybody run away.

the smell and the fact that by then they'd have a life of their own by then

by that time i think you might need to submit them to the hazmat board for testing

Reminds me of the chick that sat on the john until her skin grew around it.

Put it in the freezer to freshen them up!?
how do you defrost them, in the microwave? The jeans will start smelling like a dirty dog if constantly getting wet and dry with no soap for six months. Imagine getting a few of these in your closet, haha